Creating social media profiles

How to build effective social media profiles that publicise your research

Publication details

Harzing, A.W. (2023) Creating social media profiles: Crafting your career in academia, Published by Tarma Software Research Ltd, London, United Kingdom.

  • Black & white paperback, 128pp. ISBN 978-1-7396097-4-0.
  • Kindle edition, 160pp. ISBN 978-1-7396097-6-4.

Book description

Want to progress in academia? I provide you with practical, step-by-step guidance on creating academic social media profiles, leaving you better prepared to climb the academic career ladder. 

You will learn about the benefits and drawbacks of social media, and get familiar with Google Scholar Profiles, LinkedIn, ResearchGate, Twitter, and Blogging, discovering how to get the best out of these social media platforms. 

Using plenty of examples, this guide will help demystify social media in academia and provide you with the tools to be successful in your own social media efforts.


Most academics use some form of social media in their private lives. Personally, I have never been a fan of using social media for personal interactions; I seem to be one of a rapidly vanishing minority who do not have a Facebook, Instagram or TikTok account. In contrast, I have embraced social media in my professional life, and have now used it actively for 7-8 years.

I have also given quite a few presentations at Middlesex and other universities on the “how and why” of using social media to support your academic career. Moreover, I have run several hands-on “social media clinics” where I discuss the various social media options in detail and help academics to improve their own profiles. The presentations and notes for these clinics formed the basis for a blogpost series and this book.

In this book I will first provide a primer on social media in academia (Chapter 1) and compare the options (Chapter 2). Then I will provide tips for five key social media platforms: Google Scholar Profiles (Chapter 3), LinkedIn (Chapter 4), Research­Gate (Chapter 5), Twitter (Chapter 6), and Blogging (Chapter 7). Chapter 8 recaps the strengths of the five different platforms by considering two key use areas: the use of social media as a source of professional/academic information and the use of social media to share (news about) your research.

I hope this guide will demystify the topic of social media in academia and provide you with the tools to be successful in your social media efforts. I would love to hear from you if you feel this book has helped you.

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