CYGNA: Building your academic brand through social media

Since moving to the UK, I have been involved in running CYGNA. The name CYGNA derives from the female version of the Latin word for SWAN (Supporting Women in Academia Network). CYGNA is a network of female scholars interested in the area of business & management in general and (international) human resource management and organizational behaviour in particular. Although this was not intentional, more than 95% of its members are non-British academics; our meetings typically include nearly as many nationalities as participants!

History of the network

The network was established as the HROB network in June 2014  as a combined initiative of Argyro Avgoustaki, Ling Eleanor Zhang, and Anne-Wil Harzing. Our first official meeting took place in October 2014 at ESCP Europe. Since then we have organised another 15 meetings meetings. A quick overview can be found here.

The main objective of the group is to promote interaction among female academics based in the London area and to provide a forum for learning, support, and networking. Although most of our members work in the field of business and management, we welcome participants from neighbouring disciplines.

At present, our network has approximately 30 active members (with a mailing list of over 100) from a wide range of London based universities such as ESCP Europe, London School of Economics, Middlesex University, Royal Holloway, University College London, and the University of Greenwich. We also have many members from other British universities such as Cranfield University, University of Bath, University of Essex, and the University of Warwick. Our international membership includes women from Copenhagen Business School, Osaka University, RMIT University, and Toulouse Business School.

Social media in academia

At our last meeting for the 2016-2017 academic year (see picture below), we had two presentations on social media use in academia that I thought might be of relevance for a bigger audience. Hence I included them here.