Intercultural Survey Research: Challenges & Solutions
Ever since my PhD research I have been interested in the challenges of doing international research and have built up a research program on the international research process. As part of that I published a review article on the challenges of international survey research in European Journal of International Management.
A condensed and updated version of this article is now scheduled to be published in a major new research handbook on intercultural research, which will come out early in 2020. It will include around 30 chapters with a wide spread of countries and contexts outside the West and “the Triads”. There will be chapters about digital field-research, and several chapters from both South American and African countries, in addition to a few from the Middle East and Thailand contexts.
- Harzing, A.W.; Reiche B.S.; Pudelko, M. (2020) Intercultural Survey Research: Challenges and Suggested Solutions, in: Guttormsen, D.S.A., Lauring, J., & Chapman, M.K. Field Guide to Intercultural Research. Cheltenham: Edward Elgar. Available online... - Related blog post
When conducting inter- and cross-cultural research projects, scholars face a myriad of challenges that reach beyond those encountered in domestic research. In this chapter, we describe the challenges related to doing international survey research and provide possible solutions, thus putting forward suggestions for improving the quality of international survey research.
Whereas intercultural investigation is not limited to survey research and includes a range of other quantitative and also qualitative methods of data collection (see Marschan-Piekkari and Welch, 2004 for a good overview), we focus our discussion on the collection of intercultural data through questionnaires. We will structure our discussion along the various stages of a research project, referring to study population and data access, survey development, data collection, data analysis, and finally publication of the results.
- Challenges in International survey research: illustrations and solutions
- Language effects in international mail surveys
- What if fully agree doesn't mean the same thing across cultures?
- Should we distance ourselves from the cultural distance concept?
- Do countries specialise in particular research areas?
Journal of International Business Studies articles on methodological issues [From the AIB SIG Research Methods website: https://rmsig.aib.world/resources-2/jibs-methods-editorials/]
- Beyond categorization: New directions for theory development about entrepreneurial internationalization
- Restriction of variance interaction effects and their importance for international business research
- Explaining theoretical relationships in international business research: Focusing on the arrows, NOT the boxes
- From a distance and generalizable to up close and grounded: Reclaiming a place for qualitative methods in international business research
Copyright © 2019 Anne-Wil Harzing. All rights reserved. Page last modified on Tue 15 Oct 2019 15:19
Anne-Wil Harzing is Professor of International Management at Middlesex University, London and visiting professor of International Management at Tilburg University. She is a Fellow of the Academy of International Business, a select group of distinguished AIB members who are recognized for their outstanding contributions to the scholarly development of the field of international business. In addition to her academic duties, she also maintains the Journal Quality List and is the driving force behind the popular Publish or Perish software program.