Jelena Cerar

Jelena Cerar is an assistant professor at the WU Vienna University of Economics and Business. She earned her doctorate with honors at the same university with a dissertation on HQ resource allocation within MNC, which was nominated for the best AIB dissertation award. Her main domain of research are headquarters-subsidiary relationships in multinational companies (MNCs), specifically the topics of headquarters roles and value added, resource allocation, fair decision making and biases within MNCs.

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1 pages and blog posts

Research Methods in IB – Trends and Future Agenda
03 Oct 2021 - Jelena Cerar
Reports on an AIB 2021 conference panel on research methods in International Business