Chapter 10: Where to submit your paper?

Publish or Perish can be used to assist you when you are uncertain which journal to submit it to. It can be used to get ideas of the types of journals that publish articles on the topic you are writing on and to compare a set of journals in terms of their citation impact. Finally, once you have decided on the target journal, it can also help you to double-check that you havent missed any prior work from the journal in question.

• 10.1 Step 1: Examining which journals publish on your topic
• 10.1.1 Worked example: Ethical marketing
• 10.2 Step 2: Comparing journals for impact
• 10.2.1 Worked example: Accounting journals
• 10.3 Step 3: Before submission: Have you missed any papers?
• 10.3.1 Worked example: Entry modes of Japanese multinational companies
• 10.4 References